PSA ramps up media campaign - Public Service Association

PSA ramps up media campaign

In 2014, broadcaster Jane Caro, launched the PSA’s first ever advertising campaign to highlight the importance of the work PSA members do.

This campaign was on TV, in movie theatres and on-line. Since then, the PSA has built on the campaign by creating strong links with media outlets and using other opportunities such as YouTube.

After wide consultation, members devised the “Defending Public Services” slogan. This is now on all PSA vehicles and is seen throughout the state.

This strong messaging from the PSA combined with advertising has, for the first time, raised the profile of our members, the people who keep the state of NSW running.

We are now escalating the campaign by advertising throughout NSW on radio and billboards.

This phase of the campaign is to alert the community to Baird’s Secret Sell Off of public services.

The Secret Sell Off theme was chosen by PSA members who attended Annual Conference.

We know our sustained campaign is having an impact. We are seeing wins, particularly in regional areas, and prominent people are now questioning the benefits of privatisation.

Keep up the fight.

To hear the PSA ad currently on radio click HERE.

To see one of the billboards which is now on the Harbour Bridge approach click HERE.

To see and share the campaign website and sign the petition click HERE.

Encourage your friends and family to also sign and share the petition HERE.

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